It’s time to start speaking up about the all-too-common, but under-acknowledged, taboos women navigate throughout their lives.
#1 New Release on Amazon in Sex & Sexuality
Coming April 22, 2025
Pre-order Normalize It
Normalize It is a nuanced look at what it means to be a woman that will make readers feel seen, heard, and empowered to tell their stories. By normalizing talking about difficult things, Zucker opens the door to creating cultural change that acknowledges and supports women’s truths.
Early Praise for Normalize It
“I read Normalize It in one sitting, nodding and screaming "Yes, girl!” at every chapter. It tackles so many of the stigmas that women face with clarity and conviction and left me feeling seen. It also prompted me to ask the difficult questions of myself and my friends, leading to intimacy, connection, and freedom. Zucker’s unflinching yet empathic look at the way stigma shapes women’s lives in pivotal moments including menstruation, miscarriage, and menopause is revolutionary.”
— Alua Arthur, death doula and New York Times bestselling author of Briefly Perfectly Human
“Whether it’s sexual assault, disordered eating, or miscarriage, there are so many experiences women deal with alone and in silence. This book puts an end to that by bringing these issues out into the open, and showing how the power of storytelling can be a profound tool for healing.”
— Aimee Mann, Grammy award-winning singer-songwriter
“Zucker writes with such grace and brilliance about the many ways women are stymied by cultural expectations and requisite silence. She provides unfettered hope for a much-needed sea change. This book will inspire you to re-examine difficult experiences buried deep and help you feel free!”
— Catherine Birndorf, MD, CEO & Founder, The Motherhood Center and co-author of What No One Tells You
“Normalize It is a must-read for every woman—and everyone who loves them. Zucker builds a compelling case for the power of telling our stories to rewrite the shame surrounding all-too-common but rarely-discussed experiences including: mom guilt, pregnancy ambivalence, addiction, sexual trauma, loss, and aging. This book will change your life.”
— Claire Bidwell Smith, author of Conscious Grieving
“As Zucker expertly argues in her groundbreaking book, motherhood so often defines women—whether they have children or not. Normalize it includes incredible insight into the many ways stereotypes—how women ‘should’ feel, think, and act at any given moment—keep us silent about our truths. A must-read for any woman looking to better understand the roots of shame.”
— Eve Rodsky, New York Times bestselling author of Fair Play
“So often we think we are alone in our struggles but Normalize It builds an emphatic and resounding case proving that is just not true. Through data and qualitative research, Zucker casts light upon the dark corners of shame every woman deals with and leaves you with the hope that can be found when we simply talk about it.”
— Nicole Pensak, PhD, Clinical Psychologist & author of Rattled
“This book could not have arrived at a better moment. Normalize It is an unflinching look at the way stigma shapes women’s lives beginning in girlhood and a beacon of hope for the profound change that arises from the simple act of telling our stories.”
— Christy Turlington Burns, Founder & President Every Mother Counts
“It is beyond time to speak what we are taught to think is the unspeakable. This book does just that! A must-read for all women.”
— Scheana Shay, TV personality & actor
“Zucker writes with such beauty and lyricism about some of the most difficult experiences women face including anxiety, loneliness, grief, and aging. Each page left me feeling more hopeful—and more fired up.”
— Andy Huang, MD, MBA, award-winning reproductive endocrinologist
“This book is an absolute masterpiece that fearlessly unpacks the complexities and stigmas shaping women's lives. From the weight of societal expectations surrounding marriage to the silent grief of miscarriages and the layered emotions of divorce, every narrative is presented with a raw honesty that resonates deeply. The author skillfully addresses topics like body image and the pressure to conform to traditional gender roles, creating a space where women's voices feel truly heard and validated.
The writing is compassionate and unapologetic, weaving together personal stories and cultural critiques in a way that is both enlightening and deeply moving. Each chapter peels back the layers of shame and silence that so often surround these issues, transforming them into powerful conversations that foster understanding and empathy. It's a book that will leave you feeling seen, challenged, and inspired to continue these essential discussions. A must-read for anyone seeking to understand the emotional landscape women navigate daily. This is a game-changer!”
— NetGalley
In her critically acclaimed, groundbreaking book I Had a Miscarriage, Jessica Zucker boldly exposed the silence, stigma, and shame that surround pregnancy loss and demonstrated the need to normalize conversations around painful reproductive events that too often go unspoken.
In Normalize It, Zucker expands her lens to address a multitude of challenges women face—from girlhood, body image, motherhood, reproductive choice, sexual trauma, menopause, and more—that so often incite shame and overwhelming cultural pressure to stay silent. Based on patient stories, coupled with cutting-edge psychological research, Zucker fearlessly shares her insights into the shame and stigma that shroud so many women’s experiences and explores the liberation that can follow when we get vulnerable and talk about the hard stuff.